Creating a brochure can be a big task. Aside from the design of the brochure, many factors can affect your sales and the response from your viewers. These 6 tips can ensure that you create an effective marketing tool.
1. Know your target customer
It’s important you spend the time doing research to understand your customer. Ask yourself, “why would they choose to spend their money with me?”, “What can I offer that will meet their needs or wants?” Research online, talk to people, and gather all the feedback. Ultimately these simple steps will benefit your brochure.
2. Use meaningful images
The cliche of “a picture is worth a million words” holds true. Choose photos that are meaningful to your brand and if you can afford it, have your products / portraits photographed professionally. A brochure with poor photography will portray you as an amateur and not credible.
3. Strong meaningful title
The average viewer take less than three seconds to scan the cover. If your headline and image is not meaningful to your target customer, your brochure will become discarded. Again, consider professionally photographed or stock photography.
4. Think “chunking” with brochure text
Be sure to have strong and “snappy headlines”. The average viewer will simply scan the page – if your headlines do not grab their attention, the brochure again will be discarded. Ensure the headlines are both graphically strong with bolded typeface and larger type size, this will help to hold the viewers attention and guide them through the brochure. Do a quick test – if you read only the headlines and subtitles, can you get the basic meaning of the content?
5. Use bullet points
Time is precious, and many people will not spend the time to read a full brochure. It’s important to use point forms in your brochure to offer a “summary” of your marketing message.
6. Great design
Design and layout is critical to a successful brochure. Hiring a graphic designer is a necessity to ensure readability and legibility. If you cannot afford a designer purchase a professionally designed printable template online.
Good luck on your next project!
“My first template used in Microsoft Word! Super simple, and easy to print at home. I can also use the trim marks to create other cards too!” – Robyn L