It is important to have a blog on your website. Some people post once a day, others post once a month, but the most important thing is to keep doing it! The more you do, the better it is for your business website. The “blogosphere” contains blogs on practically every imaginable topic. Some blogs exist on websites of businesses, while others are hosted on public blogging sites. Being consistent is difficult, use a blog planner to get organized!
Here are a few reasons why it’s time to start blogging today!
1. Boost Search Engine Optimization (SEO)
Google and other search engines crave new content. Blogging gives these search engines fresh new content to index and you the opportunity to create valuable content for your audience to be found. Don’t forget to use all those keywords to increase your visibility on those search engine results pages (SERPS)
2. Develop a meaningful relationship with your audience
Blogging is an informal discussion between you and your site visitors. Be yourself on the blog and keep your audience engaged with questions and feedback. Never forget your blog is your tone of voice and “personality” and is the best way to build trust and rapport to your peeps.
3. Establish yourself as an Authority
No matter what business you are in and how big or small it is, you can build trust and clout by providing valuable information to your audience in your posts. If you are consistent with this over time, you become the authority on the subject and will gain higher conversion and better search engine results as people will share your knowledge.
4. Create opportunities for sharing your message
Every time you post something meaningful, it allows your audience to the opportunity to share with others. They can link, tweet, share, email, all this is free marketing and further creates more traffic to your blog helping you become the authority on the topic.
5. Last step for success – use a blog planner
Getting your thoughts in order is fundamental, ensuring that you meet all your key points and to stay on track. Aside from making sure you hit the SEO checklist, having a blog planner to jot down future post topics, will guarantee you never run out of ideas to post.
With a bit of effort, but minimal expense – the results can be enormous. A blog will build credibility, boost your site rankings and create meaningful connections with your audience.
Happy blogging my friends!
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